Rocky Romanella is an experienced CEO, Director, Keynote Speaker, Executive Advisor, and an expert in Customer Service and Leadership Development. A true storyteller, his humble, Italian charm, and innate charisma creates instant connections with a wide-range of audiences. While in executive roles, Rocky successfully launched one of the largest re-branding initiatives in franchising history, The UPS Store, which revolutionized the $9 billion retail shipping and business services market. He has a laser focus on customer needs, employee empowerment and the demands of shareholders. Rocky has the rare ability to see a clear vision of the changing business landscape, the passion for developing strategies, tactics, and metrics to drive desired results, and excellent interpersonal and communication skills to develop highly motivated teams and optimized work environments.