As CEO of the successful brand management firm, TURKEL, Bruce Turkel has been creating and working with valuable brands for over 30 years. Bruce has worked with Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks and Bacardi, to name just a few. A captivating speaker and author, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. He's also been a featured expert on CNN, ABC, CBS, and NPR. Bruce is the author of several books, including Building Brand Value: Seven Simple Steps to Profitable Communications. His methods are easy to understand and immediately actionable. His talks present a profound, proven, and potentially profitable way to build your brand strategy, increase sales and create real traction with your social media activities. Bruce is a master of motivation and gives audience members valuable tools they can use in their professions.