Often referred to as “America’s Prospecting Coach,” Bob Krumroy is the founder and CEO of Identity Branding and e-Relationship.com, a successful author in the financial and insurance industry, and a professional speaker and trainer. Earlier in his career, he also built and managed one of the nation’s 100 largest insurance and financial firms. With an impressive background in financial services, sales, and management that has spanned over 30 years, Krumroy offers presentations and workshops that provide powerful prospecting strategies to help financial services professionals around the world dramatically improve prospect access, sales, retention, and recruiting. His “prospecting made easy” model will teach you audience how to "turn a 'no' into a 'not yet,'" encourage and maximize referrals, and create a market distinction for incredible results. His books include Identity Branding Revisited, The Prospect Relationship Ladder, and his most recent title, Prospecting Made Easy…It’s just not that hard.