Joy Hoover is Founder and President of The Cupcake Girls, a Las Vegas-based national nonprofit organization that provides nonjudgmental and confidential support to those in all realms of the adult entertainment industry, including sex workers and those affected by sex trafficking through respect, resources and relationships. With over eight years of nonprofit leadership experience, and demonstrated expertise in developing innovative solutions to drive and navigate change, Joy has been featured in TEDxWomen, The LA Times, Huffington Post, Fox News, and The Leadership Journal.
Combining her early career in fashion and hair with her passion for helping people, Joy believes it’s imperative to wake up every morning and show up with bravery, tenacity, and humility. Her fight to assist marginalized communities has drastically changed not only the lives of the thousands of clients she has empowered in their own pursuits, but her life, too, and those of the audiences who have listened to her story. Joy is on a mission to inspire others to journey through their own stories with authenticity and hope, overcome fear, fulfill their passions, achieve their goals, and uncover their purpose.