Thursday, November 20, 2014 - 07:06
You are planning a conference and you need a great keynote speaker to close out the conference on the final evening of the event. Someone who can engage the audience, drive home the message from the executive team, and fire up the attendees. You need someone who gets it. A lot is riding on this conference. Your company is spending a lot of money and you cannot afford to misstep on the big finale. You start with a simple Internet search but soon realize there are literally thousands of choices. One speaker home page looks like the next. How can you know who is going to do not just a good job, but a great job?
The things is, you can't know. That's the time to talk to a speakers bureau. Speakers bureaus have invested time developing relationships with hundreds of speakers. They know who delivers, and who might prove inconsistent or risky. The first step is to pick up the phone and call your speakers bureau and discuss what you need.
Things to know before you call
- Date and location of the meeting.
- Is there a strategic message that you are trying to communicate? Or, program theme?
- Male/female ratio and average age.
- Educational background of attendees.
- Which division/department of the company/organization are they from?
Things the Goodman Speaker Bureau will ask you about your meeting
We will be looking for insights from you. You might be surprised how these questions allow us to recommend the right keynote speaker for your event.
- What challenges is your industry, organization or audience facing?
- What personal interests inspire your executive team? Are they fans of a particular sport? Are they strictly business, or do the appreciate humor, music, creative-thinking, or science?
- What are your expectations of the keynote speaker to help you communicate the message of the meeting?
- What ideal “take away” would you like the speaker’s presentation to deliver?
- Beyond the keynote, are there other expectations of the speaker? (i.e., question & answer session, book signing, reception attendance, follow-up webinar)
- How important do you feel the outside speaker is to the overall success of the meeting?
- What is the budget for the speaker?
After the initial call, we will propose a list of speakers (with biographies, head shots, fee ranges and related video) we feel would be a great fit for your meeting. But before you choose, allow us to arrange a conference call between your team and the speaker, so you can be sure that keynote speaker can really communicate the message.
Once you have selected a speaker, we go to the contract phase. At this point, you will want to be sure you account for any requests or details you require of the speaker. If you want the speaker to play a round of golf with the CEO the morning of the big closing keynote, that should be outlined in the contract. If the speaker is a former NFL star and you want him to autograph footballs for the leading salespeople of the district, that needs to be stipulated in the contract. If you need 500 copies of the speakers book for every member of the audience, that too should be outlined in advance. Yes, last minute changes do happen, and we as the speakers bureau can often amend an agreement after the fact, but it's best to get these details dealt with early and up front, in case an accommodation cannot be made.
After all the contracts and speaker agreements are signed, the Goodman Speakers Bureau works with your team to provide logistic support. We act as a liaison between the meeting planner and the professional speaker, communicating transportation details, A/V requirements, providing marketing materials to the meeting planning team for the event, and ensuring both parties have all the necessary logistic information. We also arrange for pre-event conference calls to ensure the speaker and key members of the executive team are in sync and on message. Most of our business speakers and thought leaders customize their message for the client, and often act in a consultative role to help companies and organizations communicate the right message. No two speeches are alike, and whatever your business, we work with some extraordinary speakers who deliver the best speeches to your audience. Some of our speakers use pre-event questionnaire to ensure the client is getting exactly what they are looking for in a presentation. Additionally, we are one of the few bureaus who tracks the weather nationwide for possible issues with transportation affecting the arrival of a speaker. We are always looking ahead and planning alternative forms of transportation in case of a snowstorm or other unusual travel delay.
After the event is over and our speaker has given a fantastic performance, we follow up with you, the event planner, to see how it went. Customer service and strong positive relationships are paramount to the Goodman Speakers Bureau, and your feedback always helps us deliver the best events.
Need a hand with your next event? Let the Goodman Speakers Bureau help you select a winning speaker, and see it through to the standing ovation. Call us at 800-875-2893. Remember, it costs you nothing! We only get paid if you book the speaker and we are paid by the speaker. So what are you waiting for? Let us help you hit your next event out of the park.
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