So, WHY Should I do Business with YOU?
Buyers only care about one thing; the over-arching value they perceive you offer. Based on his current international and 800CEORead.com bestseller, “The Power of Why; Breaking Out in a Competitive Marketplace," Richard delivers the 4 key strategies that will now make potential buyers sit up, take notice and most importantly act on your offerings in today's dynamic marketplace. MEASURABLE OUTCOMES: Increased revenue and marketplace distinction.
Lead or Lose
The Three New Keystones for Organizational Leaders
The era of being an “effective manager” no longer exists. The generational mix of employees today want to be led and not managed. Yet these are empty words until Entrepreneur’s, CEO’s and current frontline “managers” know HOW to lead with vision, execute with clarity and develop a caring culture. Richard’s insightful and actionable message in this presentation has been featured on NPR. MEASURABLE OUTCOMES: Increased responsibility for outcomes and retention of key talent.
Why Satisfied Customers are No Longer Loyal
Customers have much higher expectations today and as a result even the highly touted “satisfied” have proven themselves to be loyalty neutral. Richard passionately delivers specifics on how those in your industry can elevate EVERY customer's experience to turn the merely "satisfied" into delighted advocates. MEASURABLE OUTCOMES: Consistent repeat purchases and customer driven referrals.
Cracking the Code
Acquiring More of the RIGHT Customers
Gaining profitable new customers is more difficult now than ever before. Strategies that were successful in the past do not work in today's fragmented and social media driven marketplace. Richard delivers proven strategies and prescriptive tactics that can be used immediately to acquire more of the RIGHT customers for your industry. MEASURABLE OUTCOMES: Elevated business performance and profitability.