...A tradition of service based on relationships, not simply on transactions.
Call Us: 800.875.2893
Keynote Speaker Jack Trout
Jack Trout
Fee Category: 
$15,001 - $25,000

Check Availability

Submit your request or call us at:

1.800.875.2893

* required field

Jack Trout

Summary

Full Bio

Speech Topics

Books

 

Summary of Jack Trout

Instrumental in developing the vital approach to marketing known as “positioning,” Jack Trout is responsible for some of the freshest ideas to be introduced into marketing thinking in the last several decades. Jack is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut and offices in 13 countries. Jack manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. Jack Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal, then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years. Trout has over 40 years of experience in advertising and marketing. He has gained an international reputation as a consultant, writer, speaker, and proponent of leading-edge marketing strategies.

Download Full Bio

Instrumental in developing the vital approach to marketing known as "positioning," he is responsible for some of the freshest ideas to be introduced into marketing thinking in the last several decades.

Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 13 countries. Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm has done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines and other Fortune 500 companies.

Jack Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.

With Al Ries he co-authored the industry classic, Positioning:The Battle for Your Mind, which was published in 1980. In 1985 he and Al Ries wrote a second best-selling book entitled Marketing Warfare. Positioning and Marketing Warfare are now published in 14 languages. In 1988 Bottom-Up-Marketing was published. In 1993 their book, The 22 Immutable Lawsof Marketing became the marketing bible. It outlined the basic reasons why marketing programs succeed or fail in the competitive nineties. Jack Trout closed the circle with the sequel to Positioning in 1995. Entitled The New Positioning it takes the world's No. 1 business strategy to a new level. It became a Business Week best seller and has already been translated into 16 languages. This was followed by The Power of Simplicity "“ A Management Guide To Cutting Through the Nonsense And Doing Things Right. Then it was Differentiate or Die "“ Survival in Our Era of Killer Competition which presented the keys to survival in a killer global economy. This has also become a best seller.

His latest books are entitled Big Brands Big Trouble and The Genie's Wisdom. They explain why the marketing process is so important for senior management to learn and practice.

Download Full Bio

Positioning and The New Positioning

This presents the strategy of dealing with the competition in a highly competitive world. It lays out the strategic square and the four different types of warfare: Defensive, offensive, flanking and guerrilla.

Bottom-Up Marketing

This is the "process" presentation that develops the thesis that successful tactics should drive strategy.

The 22 Immutable Laws of Marketing

This book presents the most important principles found in all of our work. How many of the Laws I do is dependent on the time allotted.

Differentiate or Die by Jack Trout

Differentiate or Die

In Search of the Obvious by Jack Trout

In Search of the Obvious

Category List

Related Speakers

Keynote Speaker Peter Guber

Peter Guber

Executive, entrepreneur, TV personality, professional sports team owner, and bestselling author.

Keynote Speaker Jay Jacobs

Jay Jacobs

After losing 181 pounds on The Biggest Loser this health & wellness ambassador inspires one to embrace a healthier lifestyles

Keynote Speaker Stephen Denny

Stephen Denny

Find your inspiration-listen to Stephen’s tools for success on how to make better decisions in the most unusual places

Keynote Speaker Daymond John

Daymond John

Shark Tank Entrepreneur fashion designer and branding expert, Daymond John is one of the top keynote speakers in the country