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Keynote Speaker Shawna Suckow
Shawna Suckow
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$7,500 and Under

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Shawna Suckow

Summary

Full Bio

Books

The Evolution of Meetings

Shawna Suckow talks about how meetings have evolved over the years since the dawn of the internet.

Summary of Shawna Suckow

Shawna Suckow, CMP, is an award-winning speaker, author and The Customer Expert©. She has been a million-dollar buyer or influencer in the hospitality industry for more than 20 years. She is the founder and Chairwoman of SPiN, and the founder of The Hive Network. Shawna's mission is to make the buying process easier by bridging the communication gap between customers and salespeople. Honors include being named to the Top 25 Women in the Meetings Industry by M&C Magazine, a 2014 Industry Trendsetter by Meetings Focus magazine, and Top 25 Most Influential in the Meetings Industry in 2012, 2013 and 2014 by Successful Meetings magazine. Shawna is the author of two books, Planner Pet Peeves and Supplier Pet Peeves. She brings a unique understanding to how customers think, and how they've evolved following recessions, technology advancements, and culture shifts.

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Shawna Suckow, CMP, has been a million-dollar customer in the hospitality industry for more than 20 years. She brings a unique understanding to how customers think, and how they've evolved following recessions, technology advancements, and culture shifts. Today, she is the Chairwoman of SPiN, the Senior Planners Industry Network, which is now the world’s largest association comprised strictly of senior-level meeting planners - and an organization she founded back in 2008. In 2014 she founded The Hive Network - a community just for salespeople, offering the new C.C.S.E. (Customer-Certified Sales Expert) designation. Her mission is to bridge the communication gap between customers and salespeople, to make the entire buying process easier for everyone. In 2014, she visited her fifth continent to speak on that subject.

Honors include being named to the Top 25 Women in the Meetings Industry by M&C Magazine, a 2014 Industry Trendsetter by Meetings Focus magazine, Top 25 Most Influential in the Meetings Industry in 2012, 2013 and 2014 by Successful Meetings magazine, Planners' Favorite Speakers of 2014 by M&C magazine, and one of top Top 8 Speakers of 2013 by MeetingsNet. She's published two books: Planner Pet Peeves in 2012, followed in 2013 bySupplier Pet Peeves.

Shawna is a freelance writer for several publications on topics such as networking, hospitality, conference strategy, and the sales process from the customer's perspective. She speaks worldwide on these topics, and consults with all types of organizations to help them rethink how they communicate and sell to customers.

Suckow is a Colorado native who has lived in Minnesota since 1999. Personally, she thinks she is hilarious, but her kids don't agree. Her husband would describe her as incredibly impatient, and with a special talent for parallel parking.

Her philosophy: "What are you waiting for? Take the risk or you will never know what could have been."

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Supplier Pet Peeves by Shawna Suckow

Supplier Pet Peeves

Straight talk for meeting industry planners,what suppliers really think about how we behave.
Planner Pet Peeves by Shawna Suckow

Planner Pet Peeves

Straight Talk for Meetings Industry Suppliers to Understand How Planners Really Think, Act and Buy

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