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Keynote Speaker Ed Rigsbee
Ed Rigsbee
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Ed Rigsbee

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Summary of Ed Rigsbee

Ed Rigsbee is unique in the fact that he holds both the Certified Association Executive (CAE) credential and that of the Certified Speaking Professional (CSP). He has been referred to as, the dynamite that blew up the log jam. If your organization is ready to take a definitive step toward growing your organization, Ed is ready to help you through the maze or land mines, road blocks, and subversives. He is available to help non-profits “move the needle” toward accelerated membership growth.

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Ed Rigsbee, CSP Certified Speaking Professional, CAE Certified Association Executive, is the ROI Guy; obsessed with helping you to give and receive more return on investment (ROI) in everything that you do. He will help your organization to elevate your business relationships from ordinary to extraordinary; in service, results and profitability.

Ed is the President of Rigsbee Enterprises, Inc., established in 1981. He is recognized internationally for his expertise in the areas of strategic alliance development and implementation and non-profit organization member recruitment and retention. He has authored the following books:

  • The Art of Partnering
  • Developing Strategic Alliances
  • PartnerShift-How to Profit from the Partnering Trend
  • Kids, Parents & Soccer
  • The ROI Member Recruitment System (Forthcoming)

Ed is also the president and executive director of the Cigar PEG, Inc., an IRS recognized 501 (c) (3) non-profit public charity. The organization he co-founded in 1999, starting as an annual fund raising party at the National Speakers Association’s annual convention. To date, this organization has donated almost $400,000 to; the National Speakers Association Foundation’s Professional Speakers Benefit Fund, the Hereditary Disease Foundation’s Laura’s Hope project, the Cardiac Arrhythmias Research & Education (C.A.R.E.) Foundation, and others. In 2011, the Cigar PEG expanded to include international events.

With more than 2,000 published articles to his credit, Ed continues to be a regular contributor to business, trade and professional publications globally. He has been an adjunct professor for both the Universities of California at Santa Barbara and California Lutheran University. He has also worked with the Dun & Bradstreet Foundation, delivering full-day; sales, customer service, teambuilding, and management seminars across the USA. Ed has traveled to Europe, Southeast Asia, and the Middle East, delivering multi-day strategic alliance workshops to eager business leaders and professional development workshops to established and emerging professional speakers.

Ed’s background is quite diverse, allowing him to integrate his extensive experience in sales, marketing and strategic management expertise, along with his current research work, into all his assignments. He shares his real-world experiences; from retail and sales management positions, his work in the hospitality industry, his work in distribution, and as owner of a manufacturer representative firm. His presentations are based on his unique perspective of mutually beneficial partnering and ROI delivery. Ed’s ideas have evolved through his nearly four decades of research and teaching management, marketing, selling skills, and member recruitment. Ed’s gift is his ability to synthesize industry specific information along with proven success strategies and quickly offer workable organizational and industry-wide solutions.

He has been a professional member of the National Speakers Association since 1988 and was awarded the Certified Speaking Professional (CSP) designation in 2000; an accreditation that less than 10% of the Global Federation of Professional Speakers’ membership holds. Ed is also an association executive member of ASAE; the Center for Association Leadership, earning his Certified Association Executive credential in 2012.

On a personal note, Ed and his wife, Regina, have resided in Thousand Oaks, California (greater Los Angeles area) since 1974; also the year that they married. They are the proud parents of two adult sons; Ryan and Jonathan. Ed’s bald head is the telling testament to the wonders of modern day child rearing. Besides his speaking, writing, and consulting activities, Ed infrequently gets to play; he is a retired United States Soccer Federation referee, a NAUI registered master scuba diver, and can still strap on the sticks once in a while to enjoy snow skiing with his avid snowboarding sons.

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Partnering for Profits
Strategic Alliances for Your Business Success

Stop the conflict and get more ROI from your alliance relationships. Strategic alliances will give you a dramatically faster and more cost effective growth option by leveraging the assets of others. To get these amazing results, you have to be strategic, flexible, and collaborative—but you also have to be careful. Believe it or not, about 50% of alliances fail. By knowing how to choose the right partners you will eliminate squandered time and resources. Ed will teach audiences how to increase marketing share and:

  • Get instant access to the strength, capabilities, and experience of others.
  • Plug into an established network of loyal customers ready to buy from you.
  • Access the brilliance of combined brand traction.

Relationship Glue for Outstanding Relationship ROI

If you are not getting what you want from your relationships it means that you most likely have not asked your partner for what you want. Relationship ROI is all about getting what you need from your relationships. And, yes, you first have to make your relationship bank deposits. This presentation explores the behaviors necessary to have long-term, satisfying relationships that deliver the ROI you want and need. This presentation is also well-suited for evening and spouse conference presentations.

Member Value Process to Determine Association and Society Membership Return on Investment (ROI)

How much is your association membership really worth? Today, your association membership is more crucial to your success than any other time. Yet you're expected to justify your membership expenditure. You are being asked, "What is the ROI (return on investment) of your association membership?" You know that the networking and education opportunities have been invaluable to you, but you are now being asked to put a dollar value on what you get.

But don't worry—help is on the way! Business relationship author Ed Rigsbee will lead your audience through a process he developed to determine the yearly sustainable dollar value of your association membership. Following his session, the next time attendees are asked about the ROI of their association memberships, they'll have the answer on the tips of their tongues. They will dazzle the people back at work with the ease in which they answer these ROI questions.

Member Value Process to Determine Association and Society Membership Return on Investment (ROI)

How much is your association membership really worth? Today, your association membership is more crucial to your success than any other time. Yet you're expected to justify your membership expenditure. You are being asked, "What is the ROI (return on investment) of your association membership?" You know that the networking and education opportunities have been invaluable to you, but you are now being asked to put a dollar value on what you get.

But don't worry—help is on the way! Business relationship author Ed Rigsbee will lead your audience through a process he developed to determine the yearly sustainable dollar value of your association membership. Following his session, the next time attendees are asked about the ROI of their association memberships, they'll have the answer on the tips of their tongues. They will dazzle the people back at work with the ease in which they answer these ROI questions.

Ride the Member ROI Wave to Sustainable Recruitment & Retention

This program and content can be delivered in a 45-minute keynote format or an all-day workshop—and everything in between. Ed Rigsbee’s depth of knowledge and experience as the author of the seminal work, The ROI of Membership-Today’s Missing Link for Explosive Growth combined with his extensive experience as an active and “in the weeds” member recruitment consultant for non-profits leads to both strategy and tactics in all of Ed’s presentations. Learn about becoming a member ROI centric organization, how to develop your 12-month/12-touch new member assimilation system, conduct qualitative focus group sessions to determine your members’ perception of ROI in actual dollar numbers, and the features of membership framework exercise—just to mention a few things covered. He explains what needs to be done and how to implement his suggestions for a satisfying motivational and how to experience doe program attendees.

Learning Objectives:

  • Learn the elements of successful member retention
  • Learn how features of membership deliver value
  • Learn the six buying motives and how to overlay with your features of membership
  • Learn how to conduct qualitative research to determine member ROI in actual dollar numbers to convince non-members that membership in your organization is a good business, career, and financial decision
  • Learn how to determine products and services that need to be discontinued
  • Learn how to turn members into member recruitment evangelists

Member Recruitment & Retention Job Number One
Proving ROI (Return on Investment)

Ed Rigsbee employs qualitative focus group research methodology, along with his personal "Art & Science" to help your members determine the real-dollar ROI they receive from each on the individual member-only benefits your organization delivers. Armed with this information, you can confidently state how much ROI your members believe they receive yearly--after all, people believe what they help to create.

If your organization's Board of Directors is concerned with marketplace positioning, association branding, member retention, and member recruitment, than taking a sampling of your membership through Rigsbee's Proprietary ROI Valuation Process will allow your organization to identify the important member-only benefit strengths, weaknesses, opportunities, and threats.

What's the Facilitation Worth to You?

Ed is the only consultant in America that facilitates his specific & proprietary, Member ROI Valuation Process. This innovative two-hour qualitative research session is not an easy process, nonetheless it easily worth 10 times the cost. Research can be very expensive and frequently deliver questionable results. Yet, at the end of Ed's two hours with your members, you will immediately have your member ROI numbers in real dollars.

How much is this information worth to your association in membership retention and recruitment? How much is it worth to prove, through real-dollar ROI, to members and prospects that membership in your organization is a good business decision?

Today, members are expected to justify their association/society membership expenditures. You are being asked, “What’s the ROI (return on investment) of your association membership?" You know that the networking and education opportunities have been invaluable to you, but you are now being asked to put a dollar value on what you get. You need Ed!

Developing Strategic Alliances by Ed Rigsbee

Developing Strategic Alliances

PartnerShift How to Profit from the Partnering Trend by Ed Rigsbee

PartnerShift How to Profit from the Partnering Trend

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