The Brand of YOU
A good brand creates disciples. Michael talks about why this is and how this effects your personal brand.
Summary of Michael Lyons
Actor, speaker, writer, entrepreneur, hospitality industry executive… Mike Lyons has led a very interesting and diverse life. Mike has more than four decades of experience, primarily in the hospitality industry, with his areas of expertise including management, marketing communications, new business development, and strategic planning. While keeping his day job in the hospitality industry, he joined SAG and began to book commercials, TV roles and other jobs on a regular basis. His most recent acting includes portraying the Speaker of the “House on House of Cards”, a father on “What Would You Do”, and a bartender on “Gotham”. Mike has the ability to capture the audience’s attention and keep them fully engaged with his humor, creativity, and contemplative messaging throughout his programs. As a professional speaker, Mike has given talks to numerous groups over the past few years on a variety of subjects. He has served as a Keynote Speaker, Panel Member, Moderator, Session Leader and Emcee. As a motivational speaker he speaks on how to take one step at a time to achieve goals and pursue your passion. Mike will customize his talks (and create new ones) based on the client's needs, and will work closely with the event organizer to ensure the session's objectives are met.Download Full Bio
Michael Lyons is a Professional Speaker, Actor and Hospitality Industry Consultant. Most recently, he served as Exhibition Director for Reed Exhibitions, the world’s largest trade show organizer, responsible for the management of IBTM America, a global exhibition which takes place each June. Mike is a highly respected veteran of the meetings/travel industry. His diverse background, spanning more than four decades, includes senior level posts with some of the industry’s best known names. Besides Reed Travel Exhibitions, he has worked for the likes of Carlson Wagonlit Travel, EGR International and McGettigan Partners (now Maritz). He was also the President and CEO of Global Events Partners, Philadelphia, the premier Destination Management Company (DMC) in the greater Philadelphia region which he co-founded and ran from 2002 through 2009.
Over the years Lyons has been an active participant in hospitality industry organizations including PCMA, MPI, GBTA, ISES, HSMAI, SITE and ADME. He served two terms on the Philadelphia chapter of MPI’s board as VP Finance, and was named Supplier of the Year in 2006, and also received the chapter’s Partner Award in 2006 and 2008. He served on the Board of Directors of the Philadelphia CVB from 2004-2012 as well as their Marketing and International committees. During those years he was also a member of the Advisory Board of Visit Philadelphia. On the academic front, he was an adjunct professor at Temple University from 2010-2012, teaching in their Event Leadership Executive Certificate Program.
Mike earned industry certification as a Destination Management Certified Professional (DMCP) and has spoken at dozens of industry events. He has also authored a number of articles in both industry trade journals and consumer magazines, and is frequently sought out by the media as one of the experts in the meetings/travel business. He co-wrote the chapter on Marketing Strategies in the book “Best Practices in Destination Management” as well as the chapter entitled Making ROI-based Decisions in Today’s Business Environment in the business book “Improving the Profitability of Your Company”.
As a professional actor, Mike has numerous credits in major feature films, TV shows, commercials and more than 350 live appearances on home shopping network QVC as a product host. His credits include speaking parts in “The Sixth Sense”, “All My Children, “Veep” (HBO), “What Would You Do”, and “Arrest & Trial”, among others, and he will be seen in Season 4 of the popular Netflix series “House of Cards” playing the Speaker of the House when it is released in February, 2016.
A motivational speaker since 2009, he has given talks to numerous groups across the U.S. on how to achieve goals, pursue your passion and craft a strong Personal Brand.
Over the years, in both his personal and professional life, Mike has given freely of his time for charitable causes including trips to Togo, West Africa and the Dominican Republic, where he participated in programs to help underprivileged children. On the domestic side, he has volunteered for organizations such as Philabundance, Tourism Cares, and Missionaries of Charity, the order founded by Mother Teresa. He is active in his church where he has served as a lector and in the parish choir for many years.
On the home front, Mike is a resident of suburban Philadelphia and has been married to wife Lorie for 41 years. They are the proud parents of three children – Mike, Erin and Aimee - and are doting grandparents to 5 girls and 2 boys.
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