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Keynote Speaker Bruce Himelstein
Bruce Himelstein
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$15,001 - $25,000

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Bruce Himelstein

Summary

Full Bio

Speech Topics

Video

Marketing Change

Bruce delivers insight to help organizations build and maintain a successful brand, develop a culture of service and harness talent to effectively foster innovation.

Summary of Bruce Himelstein

Recognized for his ability to identify and implement strategies to maintain relevance in today’s rapidly evolving business world, Bruce Himelstein delivers valuable insight to help organizations in any industry build and maintain a successful brand, develop a culture of service, and harness talent to effectively foster innovation. As chief marketing officer at Loews Hotels, he has been integral in spearheading the implementation of strategic campaigns and activating key initiatives to employ innovative technologies. Bruce explores with audiences how capturing the process of disruption and, use of data and trends is imperative to remaining relevant in a constantly changing environment. Audiences additionally take away lessons on the importance of branding and use of its equity in an ever-shifting marketplace, and how organizations can and should use their existing culture to work through disruption towards necessary change.

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With an illustrious decades-long career in hospitality, Bruce Himelstein is credited with leading some of the travel/hospitality industry’s most prestigious brands, including Loews Hotels, The Ritz Carlton and Oceana Cruises.

As the former Chief Marketing Officer for Loews Hotels, Himelstein oversaw sales, marketing and communications efforts for all Loews Hotels & Resorts in the U.S. and Canada. Recognized as “One of The Top 25 Most Extraordinary Minds in Sales & Marketing” by The Hospitality Sales & Marketing Association International (HSMAI), Himelstein has transformed companies into game-changing industry innovators. Previously, as the Corporate Vice President of Sales and Marketing for The Ritz-Carlton Hotel Company, he successfully implemented the renewal and transformation of the trusted luxury brand, with his groundbreaking “Blow The Dust Off The Lion and Crown” campaign. The campaign effectively reinforced the hotel’s prestigious appeal to longtime clientele, while opening up a whole new market by attracting a new generation of guests to the $3 billion global brand. Himelstein and the campaign are featured prominently in Joseph Michelli's New York Times bestseller, The New Gold Standard.

An inductee into the American Marketing Association Hall of Fame, Himelstein also sits on many prominent industry boards, including the Luxury Institute Advisory Board. He also participated in interviews with Wharton Business School on XM Sirius radio and Forbes’ CMO Series.

Recognized for his ability to identify and implement strategies to maintain relevance in today’s rapidly evolving business world, Bruce Himelstein delivers valuable insight to help organizations in any industry build and maintain a successful brand, develop a culture of service and harness talent to effectively foster innovation.

Download Full Bio

Facing Disruption

Bruce Himelstein has made a career of recognizing disruption, navigating it, and thriving in it. As he stood poised to take over as CMO of Ritz-Carlton company he was faced with a global iconic brand that was being upended by disruption in the market place. Not only did Ritz-Carlton survive but during his tenure leading the sales and marketing division, Himelstein drove initiatives for the $3 billion company among 70 properties and 32,000 associates in 23 countries, and transformed one of the world’s most global and recognizable luxury brands from classic icon to contemporary trend. As a result of the disruption, Himelstein was able to create a modern luxury experience. As chief marketing officer at Loews Hotels, he has been integral in spearheading the implementation of strategic campaigns and activating key initiatives to employ innovative technologies. In this informative and thought-provoking presentation, Himelstein reveals the strategies used to propel these organizations forward through disruption by reinvention. An expert with deep understanding of the nuances in a complex and competitive business environment, Himelstein explores with audiences how capturing the process of disruption and, use of data and trends is imperative to remaining relevant in a constantly changing environment. Attendees additionally take away lessons on how organizations can enjoy a price premium, the importance of branding and use of its equity in an ever-shifting marketplace, and how organizations can and should use their existing culture to work through disruption towards necessary change.

Thriving During Market Change in Healthcare

How does an organization manage and excel in a market where demand is growing, patient expectation are changing, and resources are shrinking? Bruce Himelstein, globally recognized former CMO of Ritz Carlton, Loew’s hotels and former hospital board member will show you how to survive the market disruption in healthcare and succeed in today’s landscape. An expert with deep understanding of the nuances in a complex and competitive healthcare environment, Himelstein explores with audiences how capturing the process, use of data and trends is imperative to remaining relevant in a constantly changing environment. Audiences will see why hospitality in health care matters and how using empathy can bring about an exceptional experience for your patients. Himelstein will reveal how the same secrets he used to make Ritz Carlton the top luxury brand can add patients and improve patient satisfaction for hospitals and healthcare organizations.

Innovation as Market Driver

How do established brands keep their edge and increase their market share? Innovation and marketing guru Bruce Himelstein turned the global iconic brands such as Ritz-Carlton and Loews Hotels into a contemporary trend. Bruce mastered the art of using innovative technologies to grow profits but also to expand the customer bases of numerous brands and reach new markets. An expert with deep understanding of the nuances in a complex and competitive business environment, Himelstein explores with audiences how capturing the process and using data, trends, and staying digitally relevant is imperative in a constantly changing environment. Attendees will see how innovation can drive business performance no matter what the state of the market. Himelstein blends examples of market successes and failures, audience participation, and personal anecdotes to give audience members practical advice and wisdom they need to innovate their brands.

Marketing Change

During his tenure leading the sales and marketing division at The Ritz Carlton Company, Bruce Himelstein drove initiatives for the $3 billion company among 70 properties and 32,000 associates in 23 countries, and transformed one of the world’s most global and recognizable luxury brands from classic icon to contemporary trend. As chief marketing officer at Loews Hotels, he has been integral in spearheading the implementation of strategic campaigns and activating key initiatives to employ innovative technologies. In this informative and thought-provoking presentation, Himelstein reveals the strategies used to propel these organizations forward through growth by reinvention. Service has been at the heart of Himelstein’s experience and career DNA. An expert with deep understanding of the nuances in a complex and competitive business environment, Himelstein explores with audiences how capturing the process, use of data and trends is imperative to remaining relevant in a constantly changing environment. Attendees additionally takeaway lessons on how organizations can enjoy a price premium, the importance of branding and use of its equity in an ever-shifting marketplace, and how organizations can and should use their existing culture to work towards necessary change.

Healthcare

Disruption in the healthcare industry.

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