Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra focuses on how everyone in your organization can become more customer driven and less operations-driven ; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, retention and satisfaction which leads to customer loyalty.
Collaborative Selling (John Wiley & Sons); and Communicating at Work (Fireside/Simon & Schuster). He has been featured in over 50 audio/video programs and films.
building profitable relationships with your customers now. Dr. Alessandra shows your salespeople how to clearly set themselves apart from the competition, how to succinctly articulate their competitive advantage, and how to use the six-step collaborative selling process to dominate their market.
Market Leadership in the New Economy
The times are changing faster and more dramatically than ever before the technological revolution; global competition; more demanding customers; a tight job market that has turned some employees into "free agents." Dr Alessandra discusses how you can turn these changes into a competitive advantage rather than allowing these changes to take advantage of you.
"Tony Alessandra delivers and then some! He's engaging, entertaining and right on the mark when it comes to tailoring his presentation to the audience. His message works on a number of levels. It's a talented speaker who can involve his audience right from the get go, and hold their interest throughout. When an audience is still talking about the presentation the next day, you know you have a hit. Tony is gifted."
"Tony Alessandra's presentation was right on the mark! I have often recommended Tony to other groups, based on the outstanding presentation he did for a marketing conference I was involved in for another organization 15 years ago. It was a pleasure having the opportunity to engage Tony again for NPA's annual convention this year. His presentation was perfect! (How do you make the 'best' better?) The overall audience reaction to Tony's presentation was outstanding!"
— National Parking Association
"Tony is outstanding. He achieved total audience participation; everyone learned while having fun. A home run."
— Lucent Technologies
The Platinum Rule™
Dr. Alessandra's most requested topic-often described as "a college lecture delivered in the Comedy Store." Covers: Adaptability, Diversity, Teambuilding, Treating others the way they want to be treated in leadership, sales or customer service. Powerful tools for every interpersonal interaction. This is the ultimate opening or closing keynote speech.