Steve Jones is a music biz insider who will change the way you think about business, marketing, creativity, and customer service. As the author of two highly-acclaimed business books, Steve draws upon his 30 years in the music industry to demonstrate how the essential lessons of business can be learned from the bands, songs, and albums we love. He will show you how to build a brand as consistent as AC/DC, as immediately recognizable as Kiss, and as resilient as Fleetwood Mac. His concert-like presentations are filled with music, humor, and engaging backstage stories from the music business. Steve is the author of Brand Like a Rock Star (2011) and Start You Up (2014). He has spent over three decades in music and media, witnessing the rise (and sometimes fall) of countless rock legends. In addition to being a popular speaker at conferences worldwide, Steve also works with media brands and companies in the US, Canada, and the Caribbean to turn their customers into raving fans.