It is safe to say that Bill Rasmussen changed the face of sports, and the face of television. His brainstorm for a 24-hour cable sports television station, born out of adversity, has become the Worldwide Leader in Sports, ESPN. He had his innovative brainstorm for an all-sports cable TV network within days of his firing by the New England Whalers of the World Hockey Association. His idea captured his imagination, and 14 months later, ESPN was on air for the first time. A life-long entrepreneur and sports fan, Rasmussen’s innovations in advertising, sports and broadcasting are numerous and include not only the creation of ESPN, but also the concept for “Sports Center,” wall-to-wall coverage of NCAA regular- season and “March Madness” college basketball, and coverage of the College World Series. Bill’s entrepreneurial daring, his irrepressible enthusiasm and a dash of good luck gave the world the first 24-hour television network. Once unleashed upon sports fans, ESPN’s impact forever changed the way we watch television.