What is each generation looking for as they approach new life stages? Generations expert, Kim Lear explains how planning meetings around the generational shifts will help make your event a success.
Baby Boomers: They are ready to explore and try new things.
- Bring them to new cities
- Offer unique foods
- Plan activities they have never tried
Generation X: They are looking for future-focused content.
- Content-driven experts (academics and researchers)
- Avoid motivational speakers
Millennials:They are stepping into management roles and looking for balance.
- Leadership development
- Adding child-care options at events or kid-friendly resorts