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Be Mine! 5 Ways to Make the Customer Your Valentine

We love our customers

Speaker and author, Chip Bell, shares five simple strategies to show your customers you care this Valentine's Day - as well as throughout the year.  Love has been the center of Valentine's Day as far back as 496 A.D. But in today's economy, how can businesses show customers they care?

Here are Chip Bell's 5 tips:

1.  All You Need is Love

With boldness and a forgiving attitude, reach out to angry customers and let them know you appreciate them.  Learn from upset customers.  Even if you've parted ways, thank them for their time.  Some customers will be skeptical and distrustful, but don't let it deter you from spreading affection.

2.  A Generous Heart

One powerful route to the heart of a customer is a generous attitude.  This doesn't require the company to break the bank, but requires actions centered on the right attitude that leave a customer happy AND pleasantly surprised.

3.  Authentic Caring

Customers value wholesome relationships - encounters with all the cons, ploy and gaminess stripped away.  The late psychologist Carl Rogers claimed, "unconditional positive regard" was the core substance of all healthy relationships.  It means caring with an agenda of serving without an ulterior motive.

4.  Include Everyone

Don't spend all of your attention on your newest or best customers.  Give them all a chance to become "your Valentine".  Giving a valentine or valentine-like expression to customers who are not advocates just might turn them into one.  It might change their relationship from consumers to clients or from transaction acquaintances to partnership alliances.

5.  Indirect Gifts

Valentine's Day is not just about giving your customers a reminder of your ardor; it might also be a chance to provide indirect attention on something or someone emotionally important to them.  Don't wait for customers to wear an "Ask Me About My Granddaughter" button.  Instead, find ways to learn the target of their affinity and add it to your list as well.

Chip Bell is considered a world renowned authority on customer loyalty and service innovation, making him a sought-after keynote speaker.  Bell shares innovative customer-centric strategies that address the needs of today's picky, fickle, and vocal customers.  In addition to his newest book, "The 9 1/2 Principles of Innovative Service", Bell has co-authored additional books, including the best-sellers:  "Wired and Dangerous", "Take Their Breath Away" and "Managers as Mentors".  To learn more about Chip Bell, view his full bio, topics and video or contact Diane Goodman at 800-875-2893 or Diane@GoodmanSpeakersBureau.com for speaker availability.

Speaker Referenced: 
 Chip Bell